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Houston First Corporation (HFC) is the official destination marketing organization for the city of Houston.

A local government corporation, Houston First also owns the Hilton Americas-Houston Hotel, manages the George R. Brown Convention Center as well as 10 city-owned properties, underground and surface parking for nearly 7,000 vehicles and developed the Avenida Houston entertainment and convention district.

HFC’s vision and efforts enrich the lives of Houstonians in a number of ways, beginning with promoting the region as a destination for tourism and convention business. The organization also works to attract film production to the area and operates theaters where world-class performances take center stage, all while managing outdoor spaces where festivals and other activities thrive.

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